Business How to Find One That
If you’ve done any inquiring about a viable home business,
you’ve no doubt found your mailbox and email inbox
overflowing with various offers. The numbers seem literally
endless. A search for “home business” on Google alone will
turn up about 2.44 billion (that’s “billion” with a “B”)
If you’ve spent any significant time trying out different
offers, you’ve also discovered that nearly all of them, for
one reason or another, just aren’t viable options. Many are
outright scams. Envelope stuffing schemes are a prime
example. Others are legitimate (sort of), but their claims
are always overblown. They’re never as fast, as easy, or as
profitable as you’re told they are.
Many just plain don’t
For example, you’re offered one
or more “free” websites and told you can drive traffic
using free online classifieds. Ever tried this one? Place
all the free classifieds you want, but you won’t get a
single order. You WILL however, get loads of spam. And the
“free” websites costs you monthly hosting fees paid to (you
guessed it!) the vendor from whom you bought the program.
So who’s really making money here? You’ve probably figured
it out by now. In almost every case, the only people who
really make any money are those making the “work at home”
offers. You’re left discouraged, frustrated, and poorer
than when you started.
But while the search can be very disheartening, it’s not
hopeless. There ARE some legitimate home business
opportunities, and there ARE ways to make money, even very
good money, working from home.
Now whatever you do, don’t just give up on your search.
you do need to develop a sense for what’s obviously
over-hyped and what’s worthy of further investigation.
Continue your search while keeping the following
1. The “We do all the work for you!”
Anytime you see an offer that promises instant riches with
no effort on your part, you’d be well advised to run the
other way! You need to realize up front that absolutely
nothing is going to make money for you unless you’re
willing to put forth some effort.
You’ve probably seen statements like “Everything is done
for you” or “The lazy man’s way to becoming a millionaire.”
So ask yourself “What do they need ME for anyway?” Would
anybody set up a business and do all the hard work himself
just to send his profits to a total stranger? Get real!
2. The “Start making BIG money immediately”
In some cases it’s possible to start making SOME money in
relatively short time span. You shouldn’t necessarily
dismiss a business idea that promises quick startup. But
“immediate riches” is just not realistic.
You need to realize that growing any business to its full
potential isn’t going to happen overnight. This is
especially true if your financial situation is such that
you’re forced to depend on your present job to pay the
Find a home business that you can start part time and
until your business produces enough income that you can get
by without your current salary. At that point, you can quit
your job and devote full time to your home business.
3. The “Make $50,475.00 (or some other
the very first month!” deception.
You need to have realistic expectations regarding just how
much money you’re going to make.
Are you expecting to become a millionaire in a home
business? While it’s not impossible, don’t fall into the
trap of jumping at an offer based on wishful thinking.
You’d do well to give more serious consideration to those
home business offers that make more realistic sounding
That’s not to say you can’t start and grow a business that
COULD eventually make you wealthy. But again, it won’t
happen tomorrow, next week, or even next month. At the risk
of being redundant, it bears repeating that you should
focus on offers that don’t promise immediate wealth with no
4. The “This is completely FREE”
While it’s possible and not at all unusual to get free
information online that’s both valuable and useful, don’t
expect to launch a home business without spending any
money. There will always be some startup costs.
If you’re offered a free eBook, newsletter, course,
software product, or whatever, go ahead and accept it if it
interests you. Most such offers are legitimate, and are a
great way to get some ideas and do some research into a
Just make sure you read all the fine print. If you
subscribe for information and give your email address, look
for a notice that reads something like “We will not share
your name” and “You can unsubscribe at anytime.” Just about
every legitimate marketer (and every smart one) will
promise this, and faithfully adhere to his promise.
5. The deceptive “Money Back
Almost every offer comes with a “money back guarantee” and
most of them are legitimate. Every reputable business
person knows that failure to honor his or her promise
regarding a guarantee (or anything else for that matter)
will inevitably result in failure of his business.
Nevertheless, there are a few who engage in deceptive
practices regarding their guarantee. Always take a close
look at the wording. Is the guarantee conditional? For
instance, does it read something to the effect of “Follow
the instructions in our program for 3 full months, and if
it doesn’t live up to our promises, just return it for a
The catch is that “Follow the instructions in our program”
could well involve some kind of purchase or investment. For
example, you might purchase a mail order program that
instructs you to buy a minimum of 3 mailing lists and send
3 mailings. Let’s say that you give it a try and find out
after the first mailing that your profits (if any) fall far
short of your expenses and you’ve lost money, maybe even a
LOT of money.
But when you attempt to return the program for a refund,
you’re told that you’re ineligible because “You didn’t
follow the instructions in our program" which would have
meant 2 additional mailings and the loss of even more
money, maybe more than you paid for the program to begin
Another sneaky and extremely unethical trick you may run
across is a guarantee in which the “conditions” are never
mentioned up front, but only revealed AFTER you’ve make a
purchase. If you come across this type of scam, contact the
vendor and remind him that you purchased his program
expecting him to honor the guarantee as it was stated in
Tell him you’re going to file a complaint with his local
Better Business Bureau, another with the US Postal Service
(if your program was sent by mail) or take other
appropriate legal action. Give him a reasonable time frame
to refund your purchase. Then if he still refuses TAKE
ACTION and make good on your threats! You’ll be doing a
favor not only for yourself, but for other consumers AND
for all the honest business people everywhere.
In summary, make sure there IS a guarantee, that it’s
unconditional, and don’t let the vendor get away with
adding “conditions” after the fact.
6. Follow your passion.
You’d be making a huge mistake selecting a home business
that doesn’t take into account your personal interests. No
matter how realistic, how profitable, how easy, or how
quickly you can start it up, you’re unlikely to be
successful in any home business if you’re doing something
you just don’t enjoy.
The reason? As stated above, success will demand both your
time and effort. But to a large extent, how MUCH time and
how MUCH effort you’re putting forth is a matter of
Everyone knows how quickly time passes when you’re having
fun, and how slowly when you’re doing something you
consider drudgery. The same is true of effort. Work just
doesn’t seem as much like work when you’re task is
something you like doing.
If your home business is something that doesn’t really
interest you, the demands on your time and energy will
sooner or later seem unbearable. Your enthusiasm will
falter, and with it, your productivity. Even if you
encounter some short term success, your waning eagerness
will eventually spell doom for your business.
It’s the nature of us humans to tend to believe those who
tell us what we most want to hear, whether they be
politicians, marketers, or whoever. Anytime you’re
presented with an attractive offer, ask yourself “Is this
really believable based on the offer itself?” To put it
another way, try and imagine you were someone else who had
no interest in starting your own home business. Would you
find the offer believable enough to suggest it to someone
In conclusion, when determining whether
to pursue any home
business offer, examine critically not only the offer
itself, but your own emotional involvement as well! Try to
look at it dispassionately and ask yourself “Does it really
sound realistic, or do I just want it to?”
And remember that you have literally billions of offers
from which to pick, so you can well afford to pass on any
that don’t fit your interest, or that make outrageous
claims that are most certainly unrealistic!